So many things happened over these past two days that were completely amazing. We heard from the founders of Terracycle, Honestea, Burt's Bees, IceStone, Vital Hemptations.... just to name a few. What did we take away? So much. One of the most major ideas that happened upon us is the democratization of organics. It was a term that Seth Goldman from Honestea talked about regarding the partial sale of their business to Coca-cola. It's a major shift in our paradigm and will take a major shift in the way most "deep green" people think. Is selling all or part of your business to a larger corporation "selling out"? Or are you giving others the chance to buy something amazing for themselves and the environment that they might not otherwise have access to? Do you want to promote "green" only to those who already live it? Or do you want to be a part of a movement to change EVERYONE's thoughts towards organics?
That is the idea we really took away from this conference. I'll be sure to write more about that idea when I'm actually back in Maine. For now...off to the festival!