"What about the people?" Jay Coen Gilbert who is a co CEO of B-Corporation
asked that question during an interview that's up on their site. B Corporations are something that I have just recently learned about and feel very strongly about. As many know, this is right where Barkwheats fits in with not just having an environmentally friendly product, but being able to sustain and support local farms and family farms and the local economy. In supporting these farms and the people who farm that land, we also nourish our best friends: dogs. In nourishing our companions who give love unconditionally, we nourish the hearts of the people who give homes to these beautiful beings. In nourishing their hearts we encite that same nourishment to others by way of osmosis, if you will.
Dr Wayne Dyer says that when you receive a gift, that raises your seratonin levels, causing you to feel good. When you give that gift, your seratonin levels rise just the same amount. When you just witness
a gift being given, whether it be just a smiling glance, a help up from a fall, a welcome home... just by witnessing that event your seratonin levels also increase.
It's part of the core belief system for us. By feeding a dog healthy and wholesome food, we benefit not just the dog, but the humans, too. Part of being a B Corporation is not just doing good by the environment, but doing good by people and community. It's benefiting ALL stakeholders, not just the shareholders. It's purpose driven, not just profit driven. Being a B Corp provides the "certification" for consumers to know the difference between a "good company" and just "good marketing".